The prestigious Alaïa boutique, located at 5 rue de Moussy has been entirely renovated to unveil a newly redesigned space that retains the history and incomparable atmosphere of this unique location.
 
Restored according to designer Marc Newson plans, guests catch sight of the marble antechamber from the street meanwhile, a frame reveals an exceptional Alaïa piece that immediately catches the eye.
 
Monsieur Alaïa’s portrait welcomes visitors to the store, a reminder of the warm personality that the space has historically embraced. The interior is minimal; white curtains sweep the wooden parquet flooring, whilst black metal shelves showcase iconic pieces from the house.
 
Fashion and art coexist more than ever at 5 rue de Moussy; a Transformer bench by Ron Arad sits alongside a Marc Newson lamp and Julian Schnabel tables feature throughout, all of which are complemented with vintage furniture selected for the space.
 
5 rue de Moussy is a special place at the heart of Alaïa's story. Restored and revived, the space that shaped the history of the house is once again a place for exchanges, encounters and discoveries - a space dedicated to beauty.