Long-time friend of the house, Gisele Bündchen stars in the new Alaïa Winter Spring 2024 campaign.
Combining empowered beauty and sensuality,
She becomes the incarnation of the Alaïa woman.

Shot by Tyrone Lebon and captured by a very small crew in the minimal decor of the Riverset studios in Miami,
Gisele Bündchen doesn’t need any artifice. She appears more radiant than ever.
Her fascinating presence is enough.

She embodies the sensual collection imagined by Pieter Mulier.
Seams follow the shape of her silhouette.
Latex, leather and knitwear become like a second skin.
Sculptural jewelry and emblematic accessories complete her looks.

“Gisele has something very unique about her, an aura which she seems to emanate. An absolute elegance. A very strong beauty. She is so powerful and graceful at the same time”, explains Pieter Mulier. “To me, she is the Alaïa woman. And her connection to the house is so intimate. It was easy to make her embody the sensual vision of this new collection. Wearing Alaïa is natural for her.”